Acq section 5- Detailing Organic Search

A well-optimized organic search strategy helps you capture intent-driven users who are already looking for solutions like yours.

Here’s how to proceed:

Conduct Keyword Research
Use tools like Google Keyword Planner, Moz, or Ahrefs to identify the keywords that your Ideal Customer Profile (ICP) searches for. Focus on:
[Refer to this guide for keyword research templates.]
- Use case searches: E.g., “best project management tool.”
- Competitor product searches: E.g., “Asana alternatives.”
- Your product searches: E.g., “buy a Gucci designer purse.”
Understanding ICP
- Does your ICP search for a use case/ competitor product/ your product/ your brand?
- Collate all your insights from all your searches: Use this template
- Example if its Gucci. Use case → "buy a designer purse" Competitor product → "buy a designer purse from LVMH" Your product → "buy a Gucci designer purse" Your brand → "buy Gucci”
Identify SEO Gaps
Look for gaps where your SEO strategy is underperforming. Target specific keywords or search queries that your competitors rank for but you don’t. Focus on terms where you have a right to win.
Create Optimized Content
Develop content that targets the keywords you've identified. This can include blog posts, product pages, and case studies optimized for search engines. Ensure your content answers the queries of your ICP effectively and offers clear value.
Track and Iterate
Continuously track your search performance using tools like Google Search Console or Moz. Adjust your content strategy as you discover new keyword opportunities or gaps.
Important tools
Important to looks for search terms where your current SEO strategy is failing optimising on and where you think your brand has the right to win on rankings. Here, you will need to create articles on these keywords with the relevant headlines that will your product rank in those searches. Some of the resources that will help here include MOZ, appradaar, youtube, wordstream, product hunt.`